Promote your app
Learn how to drive installs and retention for your mobile app.
All Activities
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Find and engage your community on TikTok
Identify your community on TikTok and create videos that engage them.
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Implement data connections on your website
Learn how to measure and optimize website conversion ads using TikTok's data connections.
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Measurement for lead gen and messaging ads
Learn how to evaluate the performance for your TikTok lead generation campaigns.
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[Global] TikTok Media Buying Certification Exam Study Session
Join us for a study session for the TikTok Media Buying Certification exam to get prepared to take the exam. We'll cover the following content: TikTok Media Buying Certification exam overview Exam study resources and how to study for the...
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Promote your videos with Spark Ads
Turn organic TikTok videos into ads with Spark Ads.
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[Global] TikTok Media Buying Certification Exam Study Session
Join us for a study session for the TikTok Media Buying Certification exam to get prepared to take the exam. We'll cover the following content: TikTok Media Buying Certification exam overview Exam study resources and how to study for the...
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Brand planning tools
Learn about how to plan TikTok brand campaigns.
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Structure your ad campaign
Find out how to set up a campaign in Ads Manager and choose your advertising objective.
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Measurement for brand awareness and consideration campaigns
Learn how you can measure the impact of your brand awareness ad campaigns.
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Set up a website sales campaign - Previous flow
Learn how to set up and optimize a website conversions campaign on TikTok.
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Manage your Instant Form leads
Learn how to easily manage leads by integrating your CRM system or using TikTok's Leads Center.
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Drive website sales
Learn how to bring visitors to your website and effectively drive product sales.
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Make TikTok videos with a creative agency
Learn how to work with a creative agency to make TikTok creatives for your business.
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TikTok basics
Learn how to set up your accounts, make content, and get started with TikTok ads.
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Avoid TikTok ad policy violations
Learn how to create policy-compliant ads.
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Interactive creative formats
Discover how you can make your ads even more engaging with Branded Effects and Interactive Add-Ons.
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TikTok Masterclasses at OMR 2025
Check out our masterclasses to learn the latest platform insights and topics at OMR 2025.
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[Europe] From 'Watch It' to 'Want It': Mastering the Mid Funnel on TikTok
Overview The mid-funnel is where purchase decisions are made, or lost. On TikTok, it's where watching becomes wanting. In this webinar, you'll learn how to own the "Heart of the Funnel": TikTok's mid-funnel sweet spot where curiosity turns into confidence...
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[Asia-Pacific] TikTok Shop Ads 101: Your Essential Growth Playbook
Overview Getting started on TikTok doesn’t have to be complex — with the right approach, brands can quickly turn discovery into real business results. In this April edition of TikTok Academy, we’ll guide new advertisers through the essentials of launching...
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[US] Tap into the next generation of video on TikTok
Overview A new generation of video has arrived that's defined by personalized content feeds, real cultural coverage, and chosen attention plus engagement. TikTok is leading this new era of video, and brands that tap into our video platform are uniquely...
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Creative production
Learn how to shoot and edit TikTok videos, and how to hire creators or agencies to make TikTok videos for you.
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TikTok World 2025
Check out the latest product innovations from TikTok World 2025.
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Culture isn't a trend – it's the new growth engine
In this epsiode of POV, Fernando Kahane (PepsiCo UK & Ireland) and Neri Bastiancich (PVH) unpack how CMOs break cultural barriers, champion creator-led storytelling, and prove the value of creativity to the board.
